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Most executives are asking the wrong question about AI.
Across boardrooms, leadership teams are debating large language models, automation opportunities, governance frameworks, and technology investments. These conversations matter, and few leaders would argue that AI will not reshape the competitive landscape. Yet after spending the last several years working with executive teams across banking, healthcare, higher education, government, and critical national infrastructure, I have become increasingly convinced that technology is not the most important issue before them.
The more fundamental challenge is that AI is exposing assumptions about organisations that many of us have taken for granted for decades.
